Dolan Advantage Marketing Plan

Selling a home in today’s competitive market requires effective marketing strategies and the resources to implement them.  Dolan's Advantage Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in the area.  

Step 1: Prepare Your Property For Sale

• Understand your real estate goals
• Establish a competitive price for your home
• Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

• High-quality digital photography of your home
• Full-color property brochures of your home
• Full-color postcards of your home
• Distributed at showings, open houses, public venues, and direct mail
• Full Color Visual Tour of your property

Step 3: State of The Art Technology

• Immediately place your home on Multiple Listing System (MLS)
• Immediately list on www.dolanrealtors.com and National sites like realtor.com,
• Leverage our in-house systems for fast-response marketing

Step 4: Consistent Media Advertising

• Major local and community newspapers
• Consumer and industry magazines and journals where beneficial
• HOMES Magazine Bi-weekly

Step 5: Showings and Open Houses

• Help you prepare your home for showings
• Provide high-impact marketing materials
• Schedule your home for an open house

Step 6: Follow-up Quickly and Consistently

• Immediately respond to all leads
• Encourage serious buyers to make serious offers
• Facilitate the closing process to ensure a successful, competitively priced, stress-free sale